OVERALL PERFORMER: Jesse Heilman, and it wasn’t even close. The Daytona Beach local crushed everyone en route to a $7,500 win. His spoils include a Vestal watch and the prestigious 2012 Kona Pro Jax “If you ain’t first, you’re last” trophy.
Thousands of people packed the beach to watch the exceptional talent in the water, and the scene on shore was just as exciting. Social media photo contests allowed for spectator interaction, while a visit from an alligator from St. Augustine’s Alligator Farm made for a unique photo opportunity. The Kona Pro Jax was also an official drop-off site for hurricane Sandy relief efforts and was able to collect numerous donations.